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1
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- Mission statement
- Stage of development
- Business plan status
- Legal entity status
- Location
- Number of employees
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2
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- CEO – experience and education
- VPs – experience and education
- Directors
- Advisors
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3
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- Specific target market
- Target market segment size and growth
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4
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- Description
- How conceived
- Recent accomplishments to demonstrate proof of concept
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5
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- Description
- Value proposition
- Intellectual property assets
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6
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- Competitors
- large incumbents
- other startups
- substitute solutions
- Product and pricing comparisons
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7
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- Threats
- Current weaknesses
- Plan to address threats and weaknesses
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8
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- Business model
- Marketing activities
- Sales and distribution channels
- Target customers
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9
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- Revenue, EBITDA and net income
- past two years (actuals)
- next three years (projections)
- Future funding rounds
- Exit strategy
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10
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- Amount raised already
- number of shares
- price per share
- Current investors and owners – numbers and composition
- Amount to be raised in this round
- Valuation
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11
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- Descriptions, amounts and timing
- Product development, operations, marketing
- Significant upcoming milestones
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12
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- Why should we invest in your company?
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